TUTTIGIORNI, a brand of ABBI Group, chose Nicolis Project to digitalize its store in Quartu Sant’Elena, Cagliari. The goal was to make price management more automated and efficient, freeing staff from repetitive tasks so they could focus more on the customer experience, while also starting a gradual shift away from traditional printed materials, for tidier spaces and lower paper-related costs.

To centralize and automate price management, the store was equipped with Nebular electronic shelf labels in white case. Prices are updated on the system and reflected immediately on the shelf, reducing manual tasks for staff.

Alongside the ESL, the store introduced digital signage to guide customers along their shopping journey. A btotem at the entrance manages the loyalty card, while dedicated monitors installed in staffed departments support staff activity with informative content.

A key feature is the multifunction btotem dedicated to staffed departments. Integrated with the queue management system, it supports staff in managing waiting times. It also includes an always up-to-date ingredient book, and lets customers check product information by scanning the barcode.

The Quartu Sant’Elena project is part of a collaboration between Nicolis Project and ABBI Group that keeps growing store by store. With six installations soon completed for the brand, the group is taking concrete steps toward greater standardization of its technology solutions, with the goal of defining shared guidelines and a replicable model across multiple stores.

“Our journey with ABBI Group grows alongside their brands: each new store is an opportunity to refine a model that can then be replicated efficiently across the whole network.”
Manuel Rossi, Central and Southern Italy Sales Director, Nicolis Project

TUTTIGIORNI’s digitalization journey continues: the next store, in Largo Cavallotti, Sassari, will be the sixth of the brand to integrate Nicolis Project technology, in a project that looks beyond electronic shelf labels alone to embrace digital signage as well.

To centralize and automate price updates, the entire store has been equipped with Nebular digital labels, with around 20,000 ESL installed and linked to the products. The result is a more efficient and reliable process: prices are updated in the system and reflected instantly on the shelf, reducing manual work and the risk of mismatches between checkout and product.

Alongside the ESL, the store has introduced Digital Signage to communicate along the entire shopping journey. At the entrance, a Ledwall replaces the traditional paper displays used for flyers, offering more dynamic, easily updatable communication that can also promote events taking place within the shopping centre. Above the service counters, additional Ledwall screens automatically display promotional content and offer posters, increasing product visibility and recognition.

ESL and Digital Signage don’t work in isolation: they coexist within an integrated ecosystem, orchestrated centrally through the Profimax Cloud platform, chosen by the store as a long-term technology solution and investment. Thanks to template design, the layouts of both the electronic labels and the Digital Signage devices can be managed at the same time, ensuring visual consistency across the store and reducing intervention times. The Ledwall screens, too – large format displays placed throughout the store – rely on this same logic: through template design, they create and distribute all of the store’s visual communication effectively. In this way, the electronic labels close the communication loop at the point of choice, on the shelf, while Ledwall screens and totems build context and service along the rest of the journey. A choice that has allowed Ipercoop Le Fontane to address two needs at once: operational efficiency in managing a complex assortment, and the quality of the in-store experience.

One of the distinctive features of this installation is the interactive totems, which combine several applications in a single device. Integrated with the queue management system, they support staff in managing and monitoring queues at the service counters. They also include the ingredient book, constantly updated using data from the management software, and the Product Finding function: by scanning the barcode on the totem, customers can independently access key product information. Practical tools that simplify the work of in-store staff and enrich the shopping experience.

“We wanted a store that was even more efficient and, at the same time, easier to shop in for our customers. Today prices are always aligned and accurate, promotions are clearly highlighted, and our customers find useful information and services all along their journey, from the entrance to the counters. We’ve also freed up staff from the most repetitive tasks, so they can dedicate more time to service and to the customer.”
Danilo Chiarella, Head of Layout, Display and In-Store Communication, AZ Spa

CraiGO! is the proximity format launched by CRAI to meet everyday shopping habits: compact stores, a focused assortment (around 2,500 SKUs), and customers looking for speed and clarity. A contemporary concept that calls for equally precise technological solutions.

In a proximity store, where staff are limited and every minute counts, shelf information management cannot be left to chance. Nicolis Project installed Nebular electronic shelf labels in several formats, allowing staff to update prices and content in real time, with a centralised system that reduces errors and frees up time for customer service. Concrete operational support, designed for environments where efficiency is everything.

Two LED walls complete the installation: positioned at strategic points in the store, they broadcast CRAI brand content with high resolution and immediate visual impact. These aren’t simple screens: LED walls are communication planning tools that make it possible to schedule targeted campaigns, update messages in real time, and remotely manage what, when and where content is shown. Even in a compact space, digital signage turns every square metre into an active branding lever.

The first installations are already live: the CraiGO! store at Via Roma 155 in Cagliari has been equipped with Nebular ESL and two LED walls. In Turin, a second store of the same format has been fitted with the same technologies, with the addition of a window display monitor to maximise visibility from outside as well. The project is expanding: the upcoming openings in Ventimiglia and Porto Cervo will integrate the same digital solution, consolidating a replicable technology standard on a national scale.

“Working on a format like CraiGO! was a stimulating challenge. We proved that a store’s smaller footprint is no barrier to digital integration — in fact, in high-operations settings like proximity stores, technology makes a real difference day to day. The same ESL and digital signage solution is replicated consistently across multiple stores, confirming that a scalable digital standard is now within reach for any retail format, regardless of size.”
Manuel Rossi, Sales Director, Central-Southern Italy, Nicolis Project

In modern retail, the store is no longer just a place of transaction: it is a physical medium that must communicate in real time to meet the expectations of increasingly demanding, well-informed consumers. It was with this strategic vision in mind that Anjoka Srl – a company with a strong presence across South Tyrol, operating more than ten stores in towns throughout the province – a member of Cooperativa DAO and operator of the new store in Falzes, chose Nicolis Project to lead the digital evolution of the new Conad City store. With a floor area of around 2,000 square meters and a modern, functional layout, the store needed to radically simplify day-to-day in-store operations while making the end customer’s shopping experience even more immersive, fluid and interactive.

To precisely meet Dao Cooperativa’s objectives, we designed and installed an end-to-end technology ecosystem that connects hardware and software seamlessly:

– 12,000 Nebular electronic shelf labels: chosen for their design and structural durability, Nebular labels reduce manual price-update time to zero.
– Lumina on electrified rail (Fresh Produce department): positioned strategically above the counter to highlight promotions and showcase product freshness dynamically, including through video content.
– Lumina on stand (Wine department): used in an interactive, educational format to play explanatory videos guiding customers through the selection of individual wines.
– Btotem with custom bspoke design and queue management monitor: an interactive touchscreen solution with an exclusive design that streamlines wait times and improves customer care.

The truly distinctive, transformative element of this installation lies in its software approach and centrally managed content architecture. These are not simple monitors or displays, but active branding and conversion tools.
Thanks to the flexibility of our platform, more than 140 graphic layouts were developed and applied to the ESLs. These design templates go beyond showing a price — they become genuine dynamic marketing tools. Store staff can customize graphics in real time based on product placement and the type of information to highlight, making shelf-level work remarkably fast, flexible and intuitive.

Adding to this is the integration of NFC technology on Nebular labels: by tapping a smartphone against the label, customers can instantly access enriched product pages, supply-chain information or usage suggestions. Transparent communication that builds trust and turns interest into loyalty.

The tangible benefits for the Conad City store in Falzes are felt on both the operational and business fronts:
– For the store manager and in-store team: full automation of workflows and pricing eliminates human error and frees up valuable time that staff can dedicate to customer assistance and sales activities.
– For the consumer: key departments such as fresh produce and the wine section become interactive spaces. The Lumina displays in the wine department, for example, create a seamless bridge by explaining how to use the labels’ NFC feature, turning the aisle into a guided, highly engaging journey.

“This installation at the Conad City Falzes store fully expresses our vision of in-store digitalization: not simply supplying screens or devices, but designing a genuinely intelligent, integrated ecosystem. Working alongside a forward-thinking partner like Dao Cooperativa, we demonstrated how technology can address two major challenges in modern retail at once: on one hand, simplifying and speeding up staff’s daily shelf operations through the flexible use of over 140 graphic layouts on the ESLs; on the other, breaking down the barriers between physical and digital, offering consumers an immersive, interactive shopping experience through Lumina, digital signage and NFC technology.”
Roberto Girardi, Sales Director Northern Italy, Nicolis Project

The project stands out for a significant milestone: the first installation of two large-format outdoor ledwalls. Each covering 12 square metres (4x3m), these screens represent a major step forward in terms of visibility and innovation.
Positioned across the facade, the ledwalls do more than raise the profile of the store, they deliver an ultra-high-impact digital showcase for fashion brand campaigns, capturing the attention of passersby long before they reach the entrance.

Inside, the digital communication strategy unfolds across three bposter installations. At the entrance, a six-panel video wall spanning over 7 square metres creates an immediate and striking visual statement. In the menswear and womenswear areas, a two-panel bposter in each zone delivers targeted content to highlight collections and promotions at the point of decision.

Punto Blu’s marketing team manages all content and scheduling independently through profimax cloud. The platform’s intuitive interface and built-in Template Design tool allow the team to create, upload and update content quickly across all screens simultaneously — from the in-store displays to the large outdoor LEDwalls — ensuring visual consistency and full operational flexibility.

“”The system draws attention both inside and outside the store. Being able to update images so easily means we always keep customers informed about opening hours, promotions and products. It genuinely drives purchase intent.” – Punto Blu Marketing Team

The primary goal of the project was to move beyond the static nature of printed materials in favour of fluid and versatile communication. The new LEDwalls are not simply high-impact advertising spaces for promotional offers — they also serve as an effective institutional communication tool for the supermarket itself.
This technology allows Pewex to showcase its exclusive services and significantly enhance the customer experience. A concrete example is the wine cellar area, where the LEDwalls signal the presence of dedicated staff ready to guide customers in their wine selection, turning a simple purchase into a moment of expert consultation.

The project focused on tailor-made solutions, designed to integrate seamlessly into the architecture of each department:
– Deli Counters: 5-metre linear LEDwalls that highlight the excellence of fresh products.
– Wine Cellar Area: Custom installations (3.5 and 7.5 metres) that transform the department into a modern and engaging environment.
– Checkout Exit: Two 5-metre screens strategically positioned for the final visual touchpoint with the customer.

Through the Profimax Cloud platform, content management has become centralised and immediate. This allows Pewex not only to communicate active promotions, but also to strengthen its branding and promote value-added services — such as its Fidelity Card programmes — improving the customer journey and making the store a dynamic, always up-to-date destination.

As a member of the Pewex management team, David Cetorelli states:
“We chose LEDwall technology to send a strong signal of innovation. These screens have become the heart of our institutional communication: they allow us to enhance the Pewex brand and give the right visibility to our Fidelity Card and the services dedicated to our customers, making the shopping experience far more modern and seamless.”

With this vision, Nicolis Project announces its new partnership with Vero Volley, a leading organization in the Italian and international volleyball landscape.
Just as in volleyball every action is the result of perfect teamwork, in the retail environment every piece of digital content must be synchronized, effective, and results-driven. This is the principle that guides Nicolis Project in the development of integrated systems for smart retail, and which now finds a natural extension in the world of sports entertainment.