“With Bposter, we wanted to offer the fashion world a solution that combines technology, versatility, and visual impact without compromising on elegance. This project for the Pepe Jeans corner shows how digital communication can enhance brand identity and transform a space into a dynamic and immersive experience,”says our CCO, Vincenzo Parisi.

The new Bposter is a vertical, modular multimedia digital signage system based on LED technology. It’s one of the key innovations for 2025—perfect for displaying dynamic content in-store or in windows thanks to its versatility.

Modular Configuration

Up to six modules side by side to create high-impact video walls: a flexible and scalable solution, ideal for grabbing attention and enhancing content in retail and event environments.

Suspended Installation

Thanks to dedicated supports, the Bposter can also be installed hanging from the ceiling—ensuring maximum visibility even in spaces with high ceilings or full-height windows, creating a striking, theatrical effect.

Wall Installation

Its lightweight, compact structure allows for safe and discreet wall mounting, blending seamlessly into the surrounding space and keeping the floor clear for displays or customer flow.

Camera Showroom Milano and the Digitalization Journey

Camera Showroom Milano (CSM) is an Italian association based in Milan, dedicated to promoting and supporting Italian fashion both nationally and internationally. Alongside its core values of Union, Autonomy, Internationalization, and Sponsorship, CSM also strongly emphasizes Digitalization—a key topic for all its members.

One of the association’s primary missions is to assist its members in adopting digital technologies, particularly in B2B sales, while ensuring they retain the freedom to decide how and when to leverage these tools for their growth. In line with CSM’s mission, digitalization is not merely a technological matter but a strategic opportunity to build and share tools that can significantly contribute to the future of the industry.

“In the development of digitalization, we are impressed by the potential of the solutions offered by Nicolis Project, which we consider essential for our work in 2025. That is why we have signed a partnership that enables us to be contemporary, effective, and immersive both in terms of image and sales.” – Daniele Ghiselli, CEO of Camera Showroom Milano.

Francesco Lubrano Lobianco, Vice President and Founder of CSM, adds: “In a context where digital technology is increasingly crucial for the success of fashion businesses, we have chosen Nicolis Project as our partner to support our members on this digitalization journey. Their expertise in retail and ability to provide tailored technological solutions for our sector allow us to look ahead with a strategic and concrete vision.“

Our Expertise at the Service of Fashion Retail Digitalization

We are an Italian company, headquartered in Verona, that has expanded internationally over the years, with offices in Spain, India, China, and now also in Milan. Our expansion into the Lombard capital represents a strategic opportunity to bring our digital expertise to fashion retailers.
From analysis and design to device supply, training, and after-sales support, Nicolis Project provides a 360-degree, turnkey service. Thanks to our Profimax Cloud software, retailers can centrally manage all digital devices—whether LED walls, video walls, or totems—across a single store or multiple locations.

A New Way to Experience Showrooms and Boutiques

The collaboration between Camera Showroom Milano and Nicolis Project aims to enhance the customer experience in showrooms and boutiques, making it more exciting, engaging, and immersive. Through advanced digital solutions, this partnership seeks to support the fashion industry in Italy and globally, contributing to its evolution and competitiveness.

Enrico Romano, CEO of Nicolis Project, Comments

“We are thrilled to announce this partnership with Camera Showroom Milano, with whom we share values and vision. Enhancing Italian fashion through our expertise in retail digitalization is an ambitious and meaningful project for us. This high-value initiative is launching in an exceptional setting: Milan Fashion Week.“

Milan represents a strategic location not only because it hosts the headquarters of many major companies but also because it facilitates interactions with potential international clients. The city has always been a national and international hub for business, fashion, design, and technological innovation. Being present in Milan means accessing a dynamic ecosystem where companies, institutions, and professionals collaborate to develop new solutions and trends. Additionally, the new office will simplify the organization of meetings and training sessions with colleagues operating nationwide and internationally, fostering greater knowledge exchange and operational synergies.

This expansion also marks a significant development in the partnership with WOW ADV, a communication agency collaborating with Nicolis Project to offer advanced digital signage solutions. “Our partnership with Nicolis Project integrates technological expertise and communication strategy to maximize the effectiveness of digital content in retail environments”, says Ivan Deboli, partner at WOW ADV.

The opening of the Milan office represents a crucial step for Nicolis Project, enabling the company to strengthen relationships with existing clients, develop new business opportunities, and establish a more strategic presence in a highly dynamic market with a growing demand for advanced digital signage solutions.
In this context, Nicolis Project stands out for its ability to provide strategic and consultative integration, supporting retailers through the centralized management of devices across one or multiple stores. The company’s business model is based on selecting the most suitable technologies, ensuring optimal in-store placement, and offering advanced lighting solutions to enhance product displays. Through NP Plus, Nicolis Project supports retailers from multiple perspectives, offering a wide range of integrated technologies, advanced lighting solutions for product enhancement in large-scale retail, and installation projects based on neuromarketing studies. This contributes to creating increasingly immersive and effective experiences, addressing a market that demands ever more innovative solutions to improve consumer engagement.

Enrico Romano, CEO of the Nicolis Project, expressed great satisfaction with the opening of the new site: “We are happy to announce this important milestone, which reflects the great success and expansion of the Nicolis Project Group. This location means that we can be even closer to our customers in Spain and Portugal and marks an important milestone in the expansion of the Nicolis Project in Europe, further improving the quality of our service and the values of great attention and closeness to the customer that have always been in our DNA“.

Nicolis Project has always invested in the quality of technical assistance and partnership with its customers, and with this new location we are strengthening our presence in the Spanish territory with a view to the Iberian and Portuguese markets. Thanks to 20 years of know-how developed in Italy, we can guarantee a high level of consultancy, with customised solutions that promptly respond to our customers’ specific needs.

Vincenzo Parisi, Commercial Director of the Nicolis Project, was also enthusiastic about the opportunities opened up by the new location: “The innovative spaces and resources at our disposal allow us to increase our sales force, paving the way for new growth prospects in other European markets. This is just the beginning of a new phase of expansion for Nicolis Project.”

We invite you to visit our new office in Barcelona and contact us to find out for yourself how we can best support your needs. We will be happy to welcome you to our new offices and show you everything we have to offer.