A strategic presence in the international market

“EuroShop represented a strategic and unmissable opportunity for us,” says Vincenzo Parisi, CCO of Nicolis Project. “It was the ideal context to present our most important innovations and share the evolution of our solutions, all within a single ecosystem governed by our profimax cloud platform.
The event allowed us to position our know-how within a global retail vision, attracting strong interest from new international contacts and visits from many long-standing clients – a confirmation of trust and our shared commitment to continue growing together.
All this in the year we celebrate the company’s 20th anniversary, consolidating our international development with flexibility and a focus on personalization.”

The innovations presented at EuroShop 2026

During the event, we showcased integrated solutions that concretely embody the concept of Smart Retail: an ecosystem where devices, data, and content interact to make the store more connected, measurable, and efficient.
At the center of this vision is profimax cloud, the all-in-one software platform that enables centralized management of in-store and multi-store devices – from electronic shelf labels to digital signage systems – as well as content configuration and distribution. A unique infrastructure that allows control, real-time updates, and integration across different technologies, simplifying store management.

SmartDKey – Unlock Product Intelligence

Presented at EuroShop 2026, SmartDKey generated great interest among visitors: many retailers booked a direct experience with the demo created specifically to test its functionalities live and understand its application potential.
SmartDKey is a Software Development Kit for the retail sector that integrates advanced features directly into the retailer’s app, transforming the electronic label into an even more evolved digital touchpoint.
From the store, customers can access additional information on ingredients, allergens, and traceability, with features such as text-to-speech and personalized promotions that make the experience more accessible and inclusive.
At the same time, each interaction generates useful data for the retailer, turning consultations into strategic insights for marketing and category management.
Discover more about SmartDKey

Lift & Learn Sensors

With sensor technology, digital signage takes the store experience to the next level, combining physical gestures and digital content. At EuroShop 2026, a dedicated demo corner allowed visitors to test the functionalities live using fashion accessories chosen specifically to simulate different interactions.
By lifting a product, customers automatically trigger personalized content on monitors or other digital signage devices: comparisons, technical features, promotions, and cross-selling suggestions.
The solution also allows analytical data to be collected on real in-store behavior, turning every interaction into a concrete opportunity for commercial optimization.
Discover more about sensors integrated with Digital Signage

Looking to the future

Participation in EuroShop 2026 marked a significant milestone in Nicolis Project’s growth and international expansion journey.
The relationships built and conversations started during the fair now continue through the development of new projects, aimed at bringing tangible innovation to stores.
This experience is also captured in an emotional video report, showcasing the energy and vision that accompanied our presence at the fair.
Watch the video here

Today, Daniele Ghiselli also serves as the Managing Director of Camera Showroom Milano (CSM), an association that brings together 34 independent showrooms with a strong international focus. CSM promotes joint commercial and branding initiatives, including a seasonal presence in Paris with a pop-up showroom and Artisan Evolution, a project in collaboration with Confartigianato dedicated to emerging artisanal brands.

Over the past year, the showroom has embarked on a major digital transformation, relying on the technological solutions provided by Nicolis Project. The introduction of visual devices, interactive totems, and the Profimax Cloud content management system—designed for centralized, multi-device control—has optimized the entire presentation and sales process, delivering a significantly more advanced showroom experience for buyers.

“With Nicolis Project, we’ve given a real boost to both our image and our commercial responsiveness,” says Ghiselli. “Presenting a collection today requires digital tools: it’s a visual language that’s immediate, real-time, and aligned with each brand’s identity.”
The key benefits include:
– Full autonomy in content management
– Reduced preparation time for sales campaigns
– An enhanced client experience, with full-screen display of collections, even via the integrated B2B website on the digital totem
In the showroom, technology has improved not only the relationship between buyers and collections, but also the communication between showroom and brands. Each brand can independently upload their materials—such as lookbooks or videos—ensuring immediate visual consistency between the physical and digital presentation.
According to Ghiselli, “Sales tools are just as important as the collections themselves. Showing images, videos, and presentations effectively enhances the value of all the creative and commercial work behind them. Even our sales team is thrilled: the workflow is smoother, the message is clearer, and clients are more engaged.”

“With Bposter, we wanted to offer the fashion world a solution that combines technology, versatility, and visual impact without compromising on elegance. This project for the Pepe Jeans corner shows how digital communication can enhance brand identity and transform a space into a dynamic and immersive experience,”says our CCO, Vincenzo Parisi.

The new Bposter is a vertical, modular multimedia digital signage system based on LED technology. It’s one of the key innovations for 2025—perfect for displaying dynamic content in-store or in windows thanks to its versatility.

Modular Configuration

Up to six modules side by side to create high-impact video walls: a flexible and scalable solution, ideal for grabbing attention and enhancing content in retail and event environments.

Suspended Installation

Thanks to dedicated supports, the Bposter can also be installed hanging from the ceiling—ensuring maximum visibility even in spaces with high ceilings or full-height windows, creating a striking, theatrical effect.

Wall Installation

Its lightweight, compact structure allows for safe and discreet wall mounting, blending seamlessly into the surrounding space and keeping the floor clear for displays or customer flow.