{"version":"1.0","provider_name":"Nicolis Project | in-store digital communication","provider_url":"https:\/\/nicolisproject.com\/en\/","author_name":"Michela Bozzini","author_url":"https:\/\/nicolisproject.com\/en\/author\/michela\/","title":"Shelf Communication in Retail: Shelf Marketing Strategies and Digital Solutions","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ANw1nU0oy0\"><a href=\"https:\/\/nicolisproject.com\/en\/blog\/shelf-marketing\/\">In-store communication: the shelf as a marketing tool<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/nicolisproject.com\/en\/blog\/shelf-marketing\/embed\/#?secret=ANw1nU0oy0\" width=\"600\" height=\"338\" title=\"&#8220;In-store communication: the shelf as a marketing tool&#8221; &#8212; Nicolis Project | in-store digital communication\" data-secret=\"ANw1nU0oy0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/nicolisproject.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/nicolisproject.com\/wp-content\/uploads\/2025\/11\/thumbnail-social-shelf.jpg","thumbnail_width":600,"thumbnail_height":400,"description":"Discover how shelf communication and digital signage turn the store into an effective marketing tool. Shelf marketing strategies, electronic shelf labels, and digital technologies to boost sales and enhance the customer experience."}