{"id":47110,"date":"2025-12-04T09:53:35","date_gmt":"2025-12-04T08:53:35","guid":{"rendered":"https:\/\/nicolisproject.com\/?page_id=47110"},"modified":"2025-12-23T10:11:14","modified_gmt":"2025-12-23T09:11:14","slug":"blog","status":"publish","type":"page","link":"https:\/\/nicolisproject.com\/en\/blog\/","title":{"rendered":"Blog-2026"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#00222c&#8221; bg_image=&#8221;46368&#8243; bg_image_tablet=&#8221;46371&#8243; bg_image_phone=&#8221;46374&#8243; bg_position=&#8221;right top&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;450&#8243; bottom_padding=&#8221;50&#8243; bottom_padding_tablet=&#8221;0&#8243; bottom_padding_phone=&#8221;0&#8243; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient=&#8221;linear-gradient(0deg, rgb(0,34,44) 0%, rgba(0,34,44,0) 42%)&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; parallax_bg=&#8221;true&#8221; parallax_bg_speed=&#8221;fast&#8221; gradient_type=&#8221;advanced&#8221; shape_type=&#8221;&#8221; advanced_gradient_display_type=&#8221;linear&#8221;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;right&#8221; top_margin_tablet=&#8221;0&#8243; top_margin_phone=&#8221;0&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h1 style=\"max-width: 900px;\">Digital Retail Blog<\/h1>\n<h3><span style=\"color: #ebe7d5;\">We share ideas, analyses and real case studies on how technology, communication and in-store experience are transforming the point of sale. A space to navigate an evolving retail landscape and stay updated on what truly makes a difference in store.<\/span><\/h3>\n<p><strong>Where retail changes, we tell the story.<\/strong>[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_btn size=&#8221;medium&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Extra-Color-1&#8243; color_override=&#8221;#ffffff&#8221; solid_text_color_override=&#8221;#000000&#8243; icon_family=&#8221;none&#8221; text=&#8221;Stay up to date&#8221; url=&#8221;#iscrizione-newsletter&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;0&#8243; top_padding_tablet=&#8221;20%&#8221; bottom_padding_tablet=&#8221;2%&#8221; text_color=&#8221;dark&#8221; 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