{"id":16454,"date":"2018-06-08T10:32:09","date_gmt":"2018-06-08T08:32:09","guid":{"rendered":"https:\/\/nicolisproject.com\/etichette-elettroniche-supermercato-catania\/"},"modified":"2023-02-16T09:28:57","modified_gmt":"2023-02-16T08:28:57","slug":"electronic-shelf-labels-catania-supermarket","status":"publish","type":"post","link":"https:\/\/nicolisproject.com\/en\/electronic-shelf-labels-catania-supermarket\/","title":{"rendered":"Catania Superstore Dec\u00f2 of Gruppo Arena implements the communication solutions by Nicolis Project"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;1%&#8221; bottom_padding=&#8221;1%&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 style=\"text-align: center;\">Thanks to electronic shelf labels the Gruppo Arena\u2019s supermarket based in Catania kicks off again by focusing on efficiency and quality<\/h2>\n[\/vc_column_text][vc_raw_html]JTNDYnIlM0U=[\/vc_raw_html][vc_column_text]Grocery shopping in Catania is now more practical and innovative. In fact, after the reopening of the <strong>Superstore Dec\u00f2 Carnazza<\/strong>, customers had a chance to discover a renewed and well organized supermarket boasting an excellent range of products, where they can find anything they need much more easily. An important contribution to such a success was made by the <a href=\"https:\/\/nicolisproject.com\/en\/electronic-shelf-labels\/\">electronic shelf labels<\/a> and <a href=\"https:\/\/nicolisproject.com\/en\/highlighters-for-shelves\/\">bsystem3<\/a>, which have been installed in all the departments to improve the way customers get informed about prices and special offers.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; bg_color=&#8221;#f2f2f2&#8243; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_gallery type=&#8221;flickity_style&#8221; images=&#8221;13895,13903,13899,13911,13907&#8243; flickity_controls=&#8221;pagination&#8221; flickity_desktop_columns=&#8221;3&#8243; flickity_small_desktop_columns=&#8221;2&#8243; flickity_tablet_columns=&#8221;1&#8243; flickity_box_shadow=&#8221;medium_depth&#8221; onclick=&#8221;link_image&#8221; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;left-right&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; width=&#8221;1\/2&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 style=\"text-align: right;\">Electronic shelf labels improve shelf price handling and customer communication<\/h2>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; width=&#8221;1\/2&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<p style=\"text-align: left;\">Following the implementation at the Gourmet Dec\u00f2 stores located in Cefal\u00f9 and Catania, Arena Group has chosen the digital communication solutions designed by Nicolis Project once again, in order to <strong>improve pricing management<\/strong> within a larger supermarket. As from May 29, customers are going to find the right and updated price for every product displayed in the aisles, since electronic tags, changes, discounts and promotions can now be managed remotely, in real time. Therefore, thanks to such systems, the information between the cash desks and the various aisles is always aligned. <strong>Clear and impactful communication<\/strong> directly affects the perception that customers have of the supermarket and its services, and by acting on the way information is circulated within the store their shopping experience can be significantly improved.<\/p>\n<p style=\"text-align: left;\">Another method that helps to enhance in-store communication and to guide the customers during the shopping session is to use <strong>shelf markers, which highlight special offers<\/strong>, product benefits, technical data sheets and product categories. At Dec\u00f2 Carnazza Superstore <strong>bsystem3<\/strong>, the frontal and lateral communication system patented by Nicolis Project, has been implemented too.<br \/>\nWhen inserting and removing the communication highlighters of bsystem3, store staff can also rely on the <strong>multi-colour flashing LED<\/strong> of the interactive shelf labels, which facilitates and speeds up product status handling.<\/p>\n[\/vc_column_text][vc_raw_html]JTNDYnIlM0U=[\/vc_raw_html][nectar_btn size=&#8221;small&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; url=&#8221;https:\/\/nicolisproject.com\/en\/contacts\/&#8221; text=&#8221;REQUEST INFORMATION ON HOW YOU CAN IMPROVE COMMUNICATION WITHIN YOUR POINT OF SALE &#8221; css_animation=&#8221;flipInX&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; bottom_padding=&#8221;0%&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#5b5b5b&#8221; column_shadow=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]\n\n\n\t\t\t\t<div class=\"portfolio-wrap \">\n\n\t\t\t\t\t\n\t\t\t\t\t<span class=\"portfolio-loading  spin\">   <\/span>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"row portfolio-items no-masonry   constrain-max-cols\"  data-masonry-type=\"default\" data-ps=\"8\" data-starting-filter=\"\" data-gutter=\"10px\" data-categories-to-show=\"soluzioni-per-lo-store\" data-bypass-cropping=\"\" data-lightbox-only=\"0\" data-col-num=\"elastic\">\n\t\t\t\t\t\t\n\t\t\t\t<\/div><!--\/portfolio-->\n\t\t\t<\/div><!--\/portfolio wrap-->\n\n\t\t\t[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221;&#8230;<\/p>\n","protected":false},"author":19,"featured_media":13917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16454","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-non-categorizzato"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Electronic shelf labels in Catania Dec\u00f2 Superstore<\/title>\n<meta name=\"description\" content=\"Electronic shelf labels 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