{"id":40174,"date":"2024-03-22T10:27:04","date_gmt":"2024-03-22T09:27:04","guid":{"rendered":"https:\/\/nicolisproject.com\/?p=40174"},"modified":"2024-03-26T17:27:25","modified_gmt":"2024-03-26T16:27:25","slug":"revolutionising-retail-the-potential-of-neuroscience-at-an-event-by-nicolis-project-and-largo-consumo","status":"publish","type":"post","link":"https:\/\/nicolisproject.com\/en\/revolutionising-retail-the-potential-of-neuroscience-at-an-event-by-nicolis-project-and-largo-consumo\/","title":{"rendered":"Revolutionising Retail &#8211; the potential of neuroscience at an event by Nicolis Project and Largo Consumo"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;2%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]On 12 October last year our innovative event,<strong> Exploring the New Frontiers of In-Store Communication &#8211; Neuromarketing, Digital Technologies and Innovation Serving the Customer Experience \u2013 Scenarios, Trends and New Challenges,<\/strong> organised in collaboration with Largo Consumo, caught the attention of professionals in the brand and retail industry.<\/p>\n<p>The event\u00a0<strong>shed new light on the future of neuromarketing<\/strong>\u00a0and new frontiers for the customer experience in physical shops.<\/p>\n<p>For years the brand and retail industries have based their marketing strategies on conventional market surveys, such as questionnaires and focus groups. However<strong> the traditional model has been completely revolutionised by neuromarketing<\/strong>. An increasing amount of evidence shows that purchasing behaviour isn&#8217;t driven by rational logic, but by <strong>subconscious decisions<\/strong>.<\/p>\n<p>Colours, packaging, product shelf arrangement and communication are all factors that influence our choices, but it is only through\u00a0<strong>neuroscience and neuromarketing techniques<\/strong>\u00a0that it is possible to <strong>work out how stimuli are perceived by the brain<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f2f2f2&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_gallery type=&#8221;flickity_static_height_style&#8221; images=&#8221;38759,38725,38733,38735,38737,38739,38731&#8243; flickity_spacing=&#8221;default&#8221; flickity_controls=&#8221;pagination&#8221; flickity_overflow=&#8221;hidden&#8221; flickity_wrap_around=&#8221;wrap&#8221; flickity_box_shadow=&#8221;medium_depth&#8221; image_loading=&#8221;default&#8221; onclick=&#8221;link_no&#8221; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;2%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<div>\n<h2>Neuromarketing and behavioural analysis &#8211; it&#8217;s a question of numbers<\/h2>\n<\/div>\n<p>A crucial point which emerged from the event is that attention levels, the intensity of emotions, memory and recognition can be measured scientifically and analysed to provide a neural assessment of the effectiveness of a product or experience in a shop.<br \/>\nThis goes beyond standard subjective responses from customers, and captures\u00a0<strong>a more detailed and extensive picture of how our emotions react<\/strong>.<br \/>\nThe use of neuromarketing tools was one of the focus areas at the event, with particular emphasis on:<\/p>\n<p>1.\u00a0<strong>Eye Tracking<\/strong>: Tracking the movement of customers&#8217; eyes to understand where they focus while shopping.<br \/>\n2.\u00a0<strong>Skin Conductance<\/strong>: Measuring the skin&#8217;s electrical response to understand emotional reactions.<br \/>\n3.\u00a0<strong>EEG (electroencephalogram)<\/strong>: Measuring brain activity to analyse neural responses to the buying experience.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f2f2f2&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_gallery type=&#8221;flickity_static_height_style&#8221; images=&#8221;38757,38743,40176,38751,38749,38741,38723&#8243; flickity_spacing=&#8221;default&#8221; flickity_controls=&#8221;pagination&#8221; flickity_overflow=&#8221;hidden&#8221; flickity_wrap_around=&#8221;wrap&#8221; flickity_box_shadow=&#8221;medium_depth&#8221; image_loading=&#8221;default&#8221; onclick=&#8221;link_no&#8221; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;2%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]The event opened with interesting contributions from\u00a0<strong>Carlo Oldrini from Ipsos and Professor Vincenzo Russo<\/strong>, who shared valuable studies and information on neuroscience and the application of these techniques. A round table session was then chaired by\u00a0<strong>Armando Garosci<\/strong>, director of\u00a0<strong>Largo Consumo<\/strong>, with neuromarketing experts debating and discussing valuable information in depth. Speeches at the round table session were made by\u00a0<strong>Maria Antonietta Iacovaccio<\/strong>, Retail Manager at\u00a0<strong>CEF LA FARMACIA ITALIANA<\/strong>,\u00a0<strong>Andrea Prange<\/strong>, MD at\u00a0<strong>L\u2019ERBOLARIO RETAIL<\/strong>,\u00a0<strong>Enrico Romano<\/strong>, General Manager at\u00a0<strong>NICOLIS PROJECT<\/strong>,\u00a0<strong>Jacopo Carini<\/strong>, Sales &amp; Marketing Manager Italy at\u00a0<strong>JYSK<\/strong>\u00a0and\u00a0<strong>Pasquale Muciaccia<\/strong>, Category Manager at\u00a0<strong>MEGAMARK<\/strong>, who all covered tangible subjects, real-life scenarios and different viewpoints in the world of retail.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f2f2f2&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_gallery type=&#8221;flickity_static_height_style&#8221; images=&#8221;38755,38747,38745,38761,38729,38727,38721&#8243; flickity_spacing=&#8221;default&#8221; flickity_controls=&#8221;pagination&#8221; flickity_overflow=&#8221;hidden&#8221; flickity_wrap_around=&#8221;wrap&#8221; flickity_box_shadow=&#8221;medium_depth&#8221; image_loading=&#8221;default&#8221; onclick=&#8221;link_no&#8221; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;2%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Of particular interest was a presentation by <strong>researchers from BrainLab Iulm<\/strong>, who illustrated their discoveries and the real-world applications of\u00a0<strong>neuromarketing<\/strong>. The event took place at one of Italy&#8217;s most active and prestigious scientific parks, the\u00a0<strong>Kilometro Rosso, Innovation District<\/strong>, with outstanding support from our partners\u00a0<strong>ELEA<\/strong>\u00a0and\u00a0<strong>SIPOS<\/strong>, who we would like to thank.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;2%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Given the event&#8217;s resounding success, a<strong> 2024 edition is already being planned<\/strong>, which will focus on other aspects of neuromarketing in relation to retail. This event promises to shed even more light on the future of the industry, by giving participants a unique view into <strong>how neuroscience is redefining the way consumers interact with physical shops and products,<\/strong>\u00a0and how it represents an important resource for the retail industry.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;2%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; 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border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;padding-3-percent&#8221; column_padding_phone=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#fcfcfc&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;small_depth&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 style=\"text-align: left;\"><span style=\"color: #7bb736;\">Choose a partner always at the forefront<\/span><\/h2>\n<p style=\"text-align: left;\">Learn how we can help you take your store into the future of retail<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_btn size=&#8221;small&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; url=&#8221;\/contact\/&#8221; text=&#8221;I want an innovative and smart store&#8221; css_animation=&#8221;flipInX&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h3 class=\"h3-article\">A complete system for in-store digital communication<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text]A complete set of integrated and integrable solutions that address all the communication needs of the point store, from electronic labels, to support systems, to digital customer services.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;none&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"soluzioni-caros\" data-id=\"64\" id=\"SR7_64_1\" class=\"rs-respect-topbar rs-ov-hidden\" data-version=\"6.7.51\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-carousel>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_64_1-1004\" data-key=\"1004\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-1004-2\" class=\"sr7-layer\">SMartDKey<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-1004-3\" class=\"sr7-layer\">SMartDKey<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-1004-45\" class=\"sr7-layer\">SmartDKey<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-1004-46\" class=\"sr7-layer\">Unlock Product Intelligence<br \/>\n<\/sr7-txt>\n\t\t\t\t\t\t\t<a id=\"SR7_64_1-1004-48\" class=\"sr7-layer\" href=\"\/en\/smartdkey-sdk-smart-retail-gdo\/\" target=\"_self\">Discover more<\/a>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_64_1-1002\" data-key=\"1002\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-1002-2\" class=\"sr7-layer\">Sensors<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-1002-3\" class=\"sr7-layer\">Sensors<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-1002-67\" class=\"sr7-layer\">Sensors<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-1002-80\" class=\"sr7-layer\">Elevate the In-Store Experience<\/sr7-txt>\n\t\t\t\t\t\t\t<a id=\"SR7_64_1-1002-82\" class=\"sr7-layer\" href=\"\/en\/sensors\/\" target=\"_self\">discover more<\/a>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_64_1-932\" data-key=\"932\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-932-2\" class=\"sr7-layer\">NP PLUS<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-932-3\" class=\"sr7-layer\">NP PLUS<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-932-8\" class=\"sr7-layer\">NP PLUS<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-932-10\" class=\"sr7-layer\">Strategy and experience for a superior customer experience<\/sr7-txt>\n\t\t\t\t\t\t\t<a id=\"SR7_64_1-932-11\" class=\"sr7-layer\" href=\"\/en\/retail-technology-solutions\/\" target=\"_self\">Discover more<\/a>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-932-21\" class=\"sr7-layer\"><i class=\"fa-plus\"><\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-932-22\" class=\"sr7-layer\"><i class=\"fa-plus\"><\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-932-35\" class=\"sr7-layer\"><i class=\"fa-plus\"><\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-932-37\" class=\"sr7-layer\"><i class=\"fa-plus\"><\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-932-38\" class=\"sr7-layer\"><i class=\"fa-plus\"><\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-932-40\" class=\"sr7-layer\"><i class=\"fa-plus\"><\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-932-42\" class=\"sr7-layer\"><i class=\"fa-plus\"><\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-932-44\" class=\"sr7-layer\"><i class=\"fa-plus\"><\/i><\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_64_1-505\" data-key=\"505\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-505-2\" class=\"sr7-layer\">digital<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-505-3\" class=\"sr7-layer\">digital<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-505-8\" class=\"sr7-layer\">Digital Signage<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-505-10\" class=\"sr7-layer\">Engage, inform and entertain<\/sr7-txt>\n\t\t\t\t\t\t\t<a id=\"SR7_64_1-505-11\" class=\"sr7-layer\" href=\"\/en\/digital-signage\/\" target=\"_self\">discover more<\/a>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-505-13\" class=\"sr7-layer\">signage<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-505-15\" class=\"sr7-layer\">signage<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_64_1-486\" data-key=\"486\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-486-2\" class=\"sr7-layer\">RAIL and<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-486-3\" class=\"sr7-layer\">RAIL and<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-486-8\" class=\"sr7-layer\">Rail and docking systems<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-486-10\" class=\"sr7-layer\">Customised fastening solutions for retail <\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-486-11\" class=\"sr7-layer\">DISCOVER MORE<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-486-19\" class=\"sr7-layer\">docking systems<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_64_1-486-20\" class=\"sr7-layer\">docking 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