{"id":45573,"date":"2025-09-11T12:53:34","date_gmt":"2025-09-11T10:53:34","guid":{"rendered":"https:\/\/nicolisproject.com\/?p=45573"},"modified":"2025-09-11T12:53:44","modified_gmt":"2025-09-11T10:53:44","slug":"digital-signage-for-fashion-b2b","status":"publish","type":"post","link":"https:\/\/nicolisproject.com\/en\/digital-signage-for-fashion-b2b\/","title":{"rendered":"Digital Signage for Fashion B2B"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Interview with Daniele Ghiselli, CEO of his namesake showroom and Managing Director of CSM \u2013 Camera Showroom Milano: how Nicolis Project technology has transformed the way fashion collections are presented and sold to industry buyers.<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”1%” bottom_padding=”1%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]In the heart of Milan\u2019s fashion district<\/strong>, at Via Sidoli 19, lies the Daniele Ghiselli Showroom<\/strong>: 1,000 square meters dedicated to the international distribution of women\u2019s collections, accessories, bags, and shoes.
\nInternationally recognized thanks to its location in Paris, the showroom has been a reference point for both buyers and brands for over thirty years<\/strong>, known for its ability to scout new talents and promote emerging designers.[\/vc_column_text][vc_gallery type=”flickity_static_height_style” images=”45582,45588,45594,45600,45606,45612,45615,45618″ flickity_spacing=”default” flickity_controls=”pagination” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_box_shadow=”medium_depth” image_loading=”default” onclick=”link_no” img_size=”full”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”2%” bottom_padding=”2%” top_padding_phone=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Today, Daniele Ghiselli also serves as the Managing Director of Camera Showroom Milano (CSM)<\/strong>, an association that brings together 34 independent showrooms with a strong international focus. CSM promotes joint commercial and branding initiatives, including a seasonal presence in Paris with a pop-up showroom and Artisan Evolution<\/em>, a project in collaboration with Confartigianato dedicated to emerging artisanal brands.<\/p>\n

Over the past year, the showroom has embarked on a major digital transformation, relying on the technological solutions provided by Nicolis Project. The introduction of visual devices, interactive totems, and the Profimax Cloud content management system\u2014designed for centralized, multi-device control\u2014has optimized the entire presentation and sales process, delivering a significantly more advanced showroom experience for buyers.<\/p>\n

\u201cWith Nicolis Project, we\u2019ve given a real boost to both our image and our commercial responsiveness<\/em>,\u201d says Ghiselli. \u201cPresenting a collection today requires digital tools: it’s a visual language that\u2019s immediate, real-time, and aligned with each brand\u2019s identity<\/em>.\u201d
\nThe key benefits include:
\n– Full autonomy in content management<\/strong>
\n– Reduced preparation time for sales campaigns<\/strong>
\n– An enhanced client experience, with full-screen display of collections, even via the integrated B2B website on the digital totem<\/strong>
\nIn the showroom, technology has improved<\/strong> not only the relationship between buyers and collections, but also the communication between showroom and brands<\/strong>. Each brand can independently upload their materials\u2014such as lookbooks or videos\u2014ensuring immediate visual consistency between the physical and digital presentation.
\nAccording to Ghiselli, \u201cSales tools are just as important as the collections themselves. Showing images, videos, and presentations effectively enhances the value of all the creative and commercial work behind them. Even our sales team is thrilled: the workflow is smoother, the message is clearer, and clients are more engaged.<\/em>\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f2f2f2″ scene_position=”center” top_padding=”0″ bottom_padding=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Watch the interview with Daniele Ghiselli[\/vc_column_text][nectar_video_player_self_hosted video_mp4=”https:\/\/nicolisproject.com\/video\/Intervista-Ghiselli-sottotitoli-EN.mp4″ video_image=”45631″ align=”center” player_functionality=”default” border_radius=”none” box_shadow=”none” advanced_gradient_display_type=”linear”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” bottom_padding=”3%” top_padding_phone=”6%” bottom_padding_phone=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Vincenzo Parisi<\/strong>, Chief Commercial Officer at Nicolis Project, adds:
\n\u201cWe\u2019re proud to have supported the digital transformation of such an iconic space as Ghiselli Showroom, and to have established a partnership with Camera Showroom Milano. With Profimax Cloud and our digital devices, the team works independently, updates content in real time, and enhances the collections while preserving the visual identity each brand requires. It\u2019s a clear example of how technology can amplify the human and creative value of work in a showroom.<\/em>\u201d[\/vc_column_text][vc_gallery type=”flickity_static_height_style” images=”45585,45591,45597,45600,45603,45612,45621″ flickity_spacing=”default” flickity_controls=”pagination” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_box_shadow=”medium_depth” image_loading=”default” onclick=”link_no” img_size=”full”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]If you work in fashion or luxury retail<\/strong> and want to transform your store or showroom into a more modern, effective, and engaging space, discover what we can do for you.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”2%” bottom_padding=”5%” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-4-percent” column_padding_tablet=”padding-3-percent” column_padding_phone=”padding-3-percent” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#fcfcfc” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”small_depth” column_border_radius=”10px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Learn more about our solutions for fashion retail.<\/span><\/h2>\n

Contact us to get more information or to request a demo of our in-store digital communication solutions.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”small” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https:\/\/nicolisproject.com\/en\/contacts\/” text=”I’m looking for a reliable and innovative partner” css_animation=”flipInX”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”6%” bottom_padding=”6%” top_padding_tablet=”80″ bottom_padding_tablet=”80″ top_padding_phone=”80″ bottom_padding_phone=”80″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”padding-5-percent” column_padding_phone=”padding-5-percent” column_padding_position=”top-bottom” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”very_subtle” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n

A complete system for in-store digital communication<\/h3>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”50″][vc_column_text]A complete set of integrated and integrable solutions that address all the communication needs of the point store, from electronic labels, to support systems, to digital customer services.[\/vc_column_text][divider line_type=”No Line”]\n\t\t\t\t

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\nsignage<\/sr7-txt>\n\t\t\t\t\t\t\tDigital
\nsignage<\/sr7-txt>\n\t\t\t\t\t\t\tDigital Signage<\/sr7-txt>\n\t\t\t\t\t\t\tThe omnichannel communication system for all digital touch points
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\nCLOUD<\/sr7-txt>\n\t\t\t\t\t\t\tProfimax Cloud Architecture<\/sr7-txt>\n\t\t\t\t\t\t\tFast. Integrated. Multitasking.<\/sr7-txt>\n\t\t\t\t\t\t\tdiscover more<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tbposter<\/sr7-txt>\n\t\t\t\t\t\t\tModular. Lightweight. Impact.<\/sr7-txt>\n\t\t\t\t\t\t\tdiscover more<\/sr7-txt>\n\t\t\t\t\t\t\tbposter<\/sr7-txt>\n\t\t\t\t\t\t\tbposter<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tNP PLUS<\/sr7-txt>\n\t\t\t\t\t\t\tNP PLUS<\/sr7-txt>\n\t\t\t\t\t\t\tNP PLUS<\/sr7-txt>\n\t\t\t\t\t\t\tInteractive solutions for the retail of tomorrow
\n<\/sr7-txt>\n\t\t\t\t\t\t\tDiscover more<\/a>\n\t\t\t\t\t\t\t<\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<\/i><\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tLumina Display<\/sr7-txt>\n\t\t\t\t\t\t\tMultimedia. Engaging. Two-sided.<\/sr7-txt>\n\t\t\t\t\t\t\tdiscover more<\/a>\n\t\t\t\t\t\t\tLumina<\/sr7-txt>\n\t\t\t\t\t\t\tLumina<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCustom ledwalls
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