{"id":48929,"date":"2026-04-27T12:13:09","date_gmt":"2026-04-27T10:13:09","guid":{"rendered":"https:\/\/nicolisproject.com\/pewex-supermercati-ledwall-comunicazione-in-store\/"},"modified":"2026-04-30T08:51:58","modified_gmt":"2026-04-30T06:51:58","slug":"pewex-ledwall-indoor-in-store-communication","status":"publish","type":"post","link":"https:\/\/nicolisproject.com\/en\/pewex-ledwall-indoor-in-store-communication\/","title":{"rendered":"Pewex and Nicolis Project: tailor-made innovation elevating in-store communication"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” bottom_padding=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n
\n

Custom indoor LEDwalls to digitalise the display spaces of the Rome-based supermarket<\/h2>\n<\/div>\n

In the heart of the Cinecitt\u00e0Due Shopping Centre in Rome<\/strong>, Pewex Supermercati has inaugurated a new era for in-store communication<\/strong>. In partnership with Nicolis Project<\/strong>, the store has adopted a system of custom indoor LEDwalls<\/strong>, marking a decisive step towards the complete digitalisation of its display spaces.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” bottom_padding=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

\n

Goodbye to print: impact, services and experience<\/h3>\n<\/div>\n

The primary goal of the project was to move beyond the static nature of printed materials in favour of fluid and versatile communication. The new LEDwalls are not simply high-impact advertising spaces for promotional offers<\/strong> \u2014 they also serve as an effective institutional communication tool<\/strong> for the supermarket itself.
\nThis technology allows Pewex to showcase its exclusive services<\/strong> and significantly enhance the customer experience<\/strong>. A concrete example is the wine cellar area, where the LEDwalls signal the presence of dedicated staff ready to guide customers in their wine selection, turning a simple purchase into a moment of expert consultation.[\/vc_column_text][vc_column_text css=”” text_direction=”default”]The project focused on tailor-made solutions, designed to integrate seamlessly into the architecture of each department:
\n– Deli Counters<\/strong>: 5-metre linear LEDwalls that highlight the excellence of fresh products.
\n– Wine Cellar Area<\/strong>: Custom installations (3.5 and 7.5 metres) that transform the department into a modern and engaging environment.
\n– Checkout Exit:<\/strong> Two 5-metre screens strategically positioned for the final visual touchpoint with the customer.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f2f2f2″ scene_position=”center” top_padding=”0″ bottom_padding=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_gallery css=”” type=”flickity_static_height_style” images=”48863,48860,48857,48854,48848,48851,48845,48842″ flickity_spacing=”default” flickity_controls=”pagination” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_box_shadow=”medium_depth” image_loading=”default” onclick=”link_no” img_size=”full”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” bottom_padding=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

\n

Branding and Customer Loyalty<\/h3>\n<\/div>\n

Through the Profimax Cloud platform, content management has become centralised and immediate. This allows Pewex not only to communicate active promotions, but also to strengthen its branding and promote value-added services \u2014 such as its Fidelity Card programmes \u2014 improving the customer journey and making the store a dynamic, always up-to-date destination.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” bottom_padding=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]As a member of the Pewex management team, David Cetorelli<\/strong> states:
\n“We chose LEDwall technology to send a strong signal of innovation. These screens have become the heart of our institutional communication: they allow us to enhance the Pewex brand and give the right visibility to our Fidelity Card and the services dedicated to our customers, making the shopping experience far more modern and seamless.”<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” bottom_padding=”5%” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-4-percent” column_padding_tablet=”padding-3-percent” column_padding_phone=”padding-3-percent” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#fcfcfc” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”small_depth” column_border_radius=”10px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

Would you like to transform your store into a dynamic, cutting-edge space?<\/span><\/h2>\n

Contact Nicolis Project and discover how our tailor-made LEDwall solutions and Profimax Cloud platform can boost your communication and improve your business efficiency.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”small” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https:\/\/nicolisproject.com\/contacts\/” text=”I want a digital, high-performance store`}`” css_animation=”flipInX”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

“A complete system for digital in-store communication<\/h3>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”10″][vc_column_text css=”” text_direction=”default”]A complete range of modular, integrated solutions meeting every visual communication need at the point of sale, from interactive displays and electronic label mounting systems to digital customer services.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]\n\t\t\t\t

<\/p>\n\t\t\t\t\n\t\t\t\t\t<\/sr7-adjuster>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSMartDKey<\/sr7-txt>\n\t\t\t\t\t\t\tSMartDKey<\/sr7-txt>\n\t\t\t\t\t\t\tSmartDKey<\/sr7-txt>\n\t\t\t\t\t\t\tUnlock Product Intelligence
\n<\/sr7-txt>\n\t\t\t\t\t\t\tDiscover more<\/a>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSensors<\/sr7-txt>\n\t\t\t\t\t\t\tSensors<\/sr7-txt>\n\t\t\t\t\t\t\tSensors<\/sr7-txt>\n\t\t\t\t\t\t\tElevate the In-Store Experience<\/sr7-txt>\n\t\t\t\t\t\t\tdiscover more<\/a>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tNP PLUS<\/sr7-txt>\n\t\t\t\t\t\t\tNP PLUS<\/sr7-txt>\n\t\t\t\t\t\t\tNP PLUS<\/sr7-txt>\n\t\t\t\t\t\t\tStrategy and experience for a superior customer experience<\/sr7-txt>\n\t\t\t\t\t\t\tDiscover more<\/a>\n\t\t\t\t\t\t\t<\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<\/i><\/sr7-txt>\n\t\t\t\t\t\t\t<\/i><\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tdigital<\/sr7-txt>\n\t\t\t\t\t\t\tdigital<\/sr7-txt>\n\t\t\t\t\t\t\tDigital Signage<\/sr7-txt>\n\t\t\t\t\t\t\tEngage, inform and entertain<\/sr7-txt>\n\t\t\t\t\t\t\tdiscover more<\/a>\n\t\t\t\t\t\t\tsignage<\/sr7-txt>\n\t\t\t\t\t\t\tsignage<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tRAIL and<\/sr7-txt>\n\t\t\t\t\t\t\tRAIL and<\/sr7-txt>\n\t\t\t\t\t\t\tRail and docking systems<\/sr7-txt>\n\t\t\t\t\t\t\tCustomised fastening solutions for retail <\/sr7-txt>\n\t\t\t\t\t\t\tDISCOVER MORE<\/sr7-txt>\n\t\t\t\t\t\t\tdocking systems<\/sr7-txt>\n\t\t\t\t\t\t\tdocking systems<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tElectronic <\/sr7-txt>\n\t\t\t\t\t\t\tElectronic <\/sr7-txt>\n\t\t\t\t\t\t\tElectronic labels<\/sr7-txt>\n\t\t\t\t\t\t\tExplore our electronic labels with on-shelf monitoring and notification functions<\/sr7-txt>\n\t\t\t\t\t\t\tdiscover more<\/a>\n\t\t\t\t\t\t\tlabels<\/sr7-txt>\n\t\t\t\t\t\t\tlabels<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t Profimax Cloud<\/sr7-txt>\n\t\t\t\t\t\t\tPROFIMAX
\nCLOUD<\/sr7-txt>\n\t\t\t\t\t\t\tProfimax Cloud Architecture<\/sr7-txt>\n\t\t\t\t\t\t\tEvolved Cloud architecture enables complete and fast management of electronic labels and Digital Signage solutions<\/sr7-txt>\n\t\t\t\t\t\t\tdiscover more<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<\/sr7-carousel>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\"Sensori\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t