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Digital Signage Features

Engaging multimedia devices and an advanced architecture for effective communication in your store.

Multimedia is the most compelling form of communication. With digital signage solutions and the all-in-one Profimax Cloud software, you can make your store more engaging, productive and rich in valuable content. These tools are now enhanced with features that make managing all your digital touchpoints even easier.

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INTEGRATED SYSTEM FOR SMART RETAIL

A system built for retail, not just a screen

Nicolis Project integrates proprietary software, custom-configured devices and twenty years of retail digitalisation expertise. We don’t simply recommend hardware: we design systems that deliver results, from initial setup through to ongoing support.

Profimax Cloud

The platform that centralises the creation, scheduling and distribution of all digital content, with integrated monitoring dashboards and analytics.

Devices configured for your context

Every store has its own requirements: we select and configure the devices best suited to your spaces, objectives and budget.

Consultancy and expertise

Twenty years of retail projects give us the experience to identify the most effective solution for each context and guide every implementation.

PROFIMAX CLOUD FEATURES

Manage everything from a single platform

Create content, schedule it, distribute it and measure the results โ€” without having to manage each device separately.

Complete control,
in real time

From the Profimax Cloud dashboard, monitor the status of all devices, active alerts and ongoing activities โ€” for a single store or across your entire network.

You always know what’s playing and where, without having to access each store individually.

Template designer

Create custom graphic layouts for every device, with seasonal scenarios, engagement rules and project version control.

Professional visual campaigns, independently, without involving a designer every time you need an update.

Scheduling and communication scenarios

Schedule content and campaigns by time slot, season or specific event. Switch between different scenarios with a single click.

The right message, at the right moment, automatically, even across multiple stores simultaneously.

Network-wide distribution

Deploy projects across all your stores according to the rules you define, managing everything from head office.

One change applied everywhere in just a few clicks. No inconsistencies between stores in the chain.

Approval workflows and brand control

Set up access hierarchies and content approval workflows for multi-store structures or organisations with multiple levels.

Your brand stays consistent: no content goes live without the proper checks.

Campaign analytics

Collect and leverage advanced campaign performance data directly from the dedicated Profimax Cloud dashboard: real-time performance metrics, structured to support in-depth analysis and data-driven decisions.

Your campaign data becomes a strategic asset: you know what works, you optimise continuously and you stop relying on guesswork.

How can digital signage transform communication in your store?

Already working on a digital signage project?

Tell us about your specific requirements.
Lift & Learn Sensors

The next evolution in digital signage

With sensor integration, digital signage goes beyond broadcasting scheduled content: it responds to customers’ physical gestures in real time. Picking up a product becomes the trigger that activates contextual digital content, generates marketing data and guides the purchase decision.
Why it’s different from standard interactive touchpoints: with totems and touch displays, customers consciously choose to interact. With Lift & Learn sensors, the interaction happens through a natural gesture โ€” picking up a product โ€” turning every pick-up into a data point and a targeted communication opportunity.

How it works

The sensor detects when a product is lifted and sends the signal to Profimax Cloud, which instantly activates the content associated with the nearest device.

Digital signage for a fashion boutique displaying leather handbags

Product comparison

Features, materials, price and variants of the product picked up, with the option to compare related items.

Contextual cross-sell and up-sell

Suggestions based on the item actually touched, fully configurable within Profimax Cloud.

Sensori smart shelf aumentano scontrino medio punto vendita

Informational and promotional content

Product sheets, active campaigns and dedicated offers, managed and updated in real time.

Analisi comportamento cliente con sensoristica retail Profimax Cloud

Behavioural analytics

Every interaction generates data: products picked up, frequency and duration, processed in the Profimax dashboard.

Digital Signage: our range

The right solution
for every space

Window displays, aisles, service counters, shelving: every area of the store presents a communication opportunity.
Nicolis Project offers a wide range of configurable solutions to showcase products, spaces and brand identity in line with your objectives.

Profimax Cloud PROFIMAX
CLOUD
Profimax Cloud Architecture Evolved Cloud architecture enables complete and fast management of electronic labels and Digital Signage solutions discover more
Sensors Sensors Sensors Elevate the In-Store Experience discover more BPLAYER BPLAYER Player Performing. Resistant. Multimedia. discover more Interactive
totems
Interactive
totems
Interactive totems Fast. Versatile. Engaging. discover more
Bshelf Bshelf Bshelf multimedia display All on-shelf marketing discover more Lumina Display Multimedia. Engaging. Two-sided. discover more Lumina Lumina Custom ledwalls
Visible. Dynamic. Unique.
discover more ledwall ledwall
High visual impact videowalls Modern. Elegant. Engaging. discover more videowall videowall
Ledwall per negozi e retail โ€” videowall led indoor | Nicolis Project Sensori Lift and Learn per scaffale interattivo โ€” sensoristica retail Nicolis Project

Find out how digital signage works in your store

Because every store is different, our experts are available to assess your needs and propose the most effective configuration, with no commitment required.