SmartDKey
Unlock Product Intelligence
SmartDKey is the SDK that transforms the Electronic Shelf Label (ESL) into an advanced digital touchpoint between product and customer. Integrated into the retailer’s app, it enables access to extended product information directly from the smartphone, enhancing the shopping experience and creating new in-store interaction opportunities.
At the same time, interactions generated through the app produce strategic data that retailers can leverage to gain insights into purchasing behavior, optimize communication, and improve the effectiveness of promotions and commercial strategies.
BENEFITS
A digital infrastructure that enhances the shelf
SmartDKey turns the electronic shelf label from a simple informational tool into a digital connection point between customer and retailer. Integrated into the proprietary app, the SDK unlocks new opportunities for engagement, data collection, and marketing activation, generating measurable value in terms of both customer experience and commercial performance.
DIFFERENTIATION
Integrating SmartDKey means offering an advanced service directly at the shelf, standing out from competitors and reinforcing the brand’s innovative positioning.
LOYALTY
A simpler, more accessible, and personalized shopping experience increases customer satisfaction and encourages store return, strengthening the relationship with the brand.
DATA VALUE
In-store interactions become strategic data. Concrete insights into real customer behavior support smarter decisions in marketing, assortment planning, and promotions.
FEATURES
One gesture, all the information
By simply bringing a smartphone close to the Electronic Shelf Label (ESL), SmartDKey instantly activates product content reading. Ingredients, nutritional values, allergens, and traceability are immediately available within the retailer’s app, making the shopping experience simpler, faster, and more interactive for customers.
At the same time, each interaction generates valuable data for the retailer, which can be transformed into strategic insights to optimize promotions, assortment, and in-store communication.
INFORMATION TRANSPARENCY
Customers can access all product ingredients and nutritional values in real time.
SAFETY
Through the interaction, the app instantly displays the presence of allergens, enabling customers to make informed and safe food choices.
INCLUSIVITY
Thanks to the text-to-speech function, product information is automatically read aloud, ensuring an inclusive experience for customers with visual impairments.
PERSONALIZED PROMOTIONS
Interactions generated through SmartDKey enable targeted promotional campaigns to be activated directly within the customer’s app, increasing message relevance and conversion potential.
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Enhance your store with SmartDKey
Ask us how our integrated system solutions can make your stores more advanced and high-performing.
