In the exclusive setting of ROSSOCORSA in the heart of Milan, alongside CSM, to discuss the future of omnichannel retail.
On May 13th, we took part in “Lusso & Retail”, the event organized by Robb Report Italia, held at ROSSOCORSA in Milan. It was a unique opportunity for professionals from the fashion and luxury world to come together and exchange ideas, with a focus on the evolution of customer experience and technological innovation in retail.
On stage, alongside other key players in the Italian business landscape—such as Alessandro Marinella, Francesco Barone, and Francesco Lubrano Lobianco of CSM; Enrico Romano, CEO of Nicolis Project, also shared our vision and contribution to the fashion industry.
Francesco Lubrano highlighted some key trends that are redefining the sector: the need to create increasingly immersive experiences, the growing importance of personalization, and the crucial integration of digital and physical channels for a truly complete omnichannel experience.
Building on these insights, Enrico Romano explained the role our technology plays in this evolving scenario.
“Thanks to our technology, we create an integrated ecosystem that connects brands, showrooms, and retailers all the way to the end customer. This system ensures smooth and consistent communication on a global level. In this model, the brand is the content creator, and the content is then delivered and adapted by the various players along the supply chain—while maintaining coherence and consistency across all touchpoints. When properly coordinated, our technology becomes an enabler, facilitating strategic relationships and commercial partnerships. A concrete example is Panorama Moda case study: a showroom in Milan that adopted our technology to ensure content reaches the final customer effectively. The entire process is managed through our software, which allows for multiple levels of content approval and distribution.”
An innovative project that reimagines omnichannel strategy vertically—bringing together brands, showrooms, and boutiques into one coherent and shared narrative across the entire supply chain.
Want to learn more? Contact us and discover how we can be your ideal technology partner in the evolution of retail.
A complete system for in-store digital communication
A complete set of integrated and integrable solutions that address all the communication needs of the point store, from electronic labels, to support systems, to digital customer services.
