Digital innovation meets the excellence of Italian fashion.
Nicolis Project and Camera Showroom Milano are announcing a new strategic partnership, launching in conjunction with Milan Fashion Week FW 2025/2026. This initiative stems from a shared commitment to enhancing the fashion industry through advanced technological solutions, making the shopping experience in showrooms and boutiques even more engaging and immersive.
Camera Showroom Milano and the Digitalization Journey
Camera Showroom Milano (CSM) is an Italian association based in Milan, dedicated to promoting and supporting Italian fashion both nationally and internationally. Alongside its core values of Union, Autonomy, Internationalization, and Sponsorship, CSM also strongly emphasizes Digitalization—a key topic for all its members.
One of the association’s primary missions is to assist its members in adopting digital technologies, particularly in B2B sales, while ensuring they retain the freedom to decide how and when to leverage these tools for their growth. In line with CSM’s mission, digitalization is not merely a technological matter but a strategic opportunity to build and share tools that can significantly contribute to the future of the industry.
“In the development of digitalization, we are impressed by the potential of the solutions offered by Nicolis Project, which we consider essential for our work in 2025. That is why we have signed a partnership that enables us to be contemporary, effective, and immersive both in terms of image and sales.” – Daniele Ghiselli, CEO of Camera Showroom Milano.
Francesco Lubrano Lobianco, Vice President and Founder of CSM, adds: “In a context where digital technology is increasingly crucial for the success of fashion businesses, we have chosen Nicolis Project as our partner to support our members on this digitalization journey. Their expertise in retail and ability to provide tailored technological solutions for our sector allow us to look ahead with a strategic and concrete vision.“
Our Expertise at the Service of Fashion Retail Digitalization
We are an Italian company, headquartered in Verona, that has expanded internationally over the years, with offices in Spain, India, China, and now also in Milan. Our expansion into the Lombard capital represents a strategic opportunity to bring our digital expertise to fashion retailers.
From analysis and design to device supply, training, and after-sales support, Nicolis Project provides a 360-degree, turnkey service. Thanks to our Profimax Cloud software, retailers can centrally manage all digital devices—whether LED walls, video walls, or totems—across a single store or multiple locations.
A New Way to Experience Showrooms and Boutiques
The collaboration between Camera Showroom Milano and Nicolis Project aims to enhance the customer experience in showrooms and boutiques, making it more exciting, engaging, and immersive. Through advanced digital solutions, this partnership seeks to support the fashion industry in Italy and globally, contributing to its evolution and competitiveness.
Enrico Romano, CEO of Nicolis Project, Comments
“We are thrilled to announce this partnership with Camera Showroom Milano, with whom we share values and vision. Enhancing Italian fashion through our expertise in retail digitalization is an ambitious and meaningful project for us. This high-value initiative is launching in an exceptional setting: Milan Fashion Week.“
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A complete system for in-store digital communication
A complete set of integrated and integrable solutions that address all the communication needs of the point store, from electronic labels, to support systems, to digital customer services.
