Ipercoop Le Fontane in Catanzaro renews the entire store with integrated Nebular ESL and Digital Signage

Inside the Le Fontane Shopping Centre in Catanzaro, the Ipercoop store run by Gruppo AZ S.p.A. is a large, multi-format point of sale with around 20,000 items on the shelves. An assortment of this scale calls for tools that can keep pace, where every price change has to be managed quickly and precisely, with no room for error.

To centralize and automate price updates, the entire store has been equipped with Nebular digital labels, with around 20,000 ESL installed and linked to the products. The result is a more efficient and reliable process: prices are updated in the system and reflected instantly on the shelf, reducing manual work and the risk of mismatches between checkout and product.

Alongside the ESL, the store has introduced Digital Signage to communicate along the entire shopping journey. At the entrance, a Ledwall replaces the traditional paper displays used for flyers, offering more dynamic, easily updatable communication that can also promote events taking place within the shopping centre. Above the service counters, additional Ledwall screens automatically display promotional content and offer posters, increasing product visibility and recognition.

ESL and Digital Signage don’t work in isolation: they coexist within an integrated ecosystem, orchestrated centrally through the Profimax Cloud platform, chosen by the store as a long-term technology solution and investment. Thanks to template design, the layouts of both the electronic labels and the Digital Signage devices can be managed at the same time, ensuring visual consistency across the store and reducing intervention times. The Ledwall screens, too – large format displays placed throughout the store – rely on this same logic: through template design, they create and distribute all of the store’s visual communication effectively. In this way, the electronic labels close the communication loop at the point of choice, on the shelf, while Ledwall screens and totems build context and service along the rest of the journey. A choice that has allowed Ipercoop Le Fontane to address two needs at once: operational efficiency in managing a complex assortment, and the quality of the in-store experience.

One of the distinctive features of this installation is the interactive totems, which combine several applications in a single device. Integrated with the queue management system, they support staff in managing and monitoring queues at the service counters. They also include the ingredient book, constantly updated using data from the management software, and the Product Finding function: by scanning the barcode on the totem, customers can independently access key product information. Practical tools that simplify the work of in-store staff and enrich the shopping experience.

“We wanted a store that was even more efficient and, at the same time, easier to shop in for our customers. Today prices are always aligned and accurate, promotions are clearly highlighted, and our customers find useful information and services all along their journey, from the entrance to the counters. We’ve also freed up staff from the most repetitive tasks, so they can dedicate more time to service and to the customer.”
Danilo Chiarella, Head of Layout, Display and In-Store Communication, AZ Spa