A Strategic Move to Strengthen Presence in Digital Signage and Expand Business Opportunities.
Following numerous projects and collaborations in Milan across various retail sectors, particularly in fashion, Nicolis Project has decided to strengthen its presence in the area with the opening of a new office. The company has chosen Copernico Centrale, an innovative and dynamic hub that, in addition to dedicated offices, offers flexible workspaces, meeting rooms, event areas, business lounges, and a bistro, along with a large green area just a few steps from Milano Centrale Station.
“The growth of our business in Milan, across different sectors, led us to make this strategic decision. The new office will allow us to be even closer to our clients and better support the projects we are involved in, including during the upcoming Women’s Fashion Week”, says Enrico Romano, CEO of Nicolis Project.
Milan represents a strategic location not only because it hosts the headquarters of many major companies but also because it facilitates interactions with potential international clients. The city has always been a national and international hub for business, fashion, design, and technological innovation. Being present in Milan means accessing a dynamic ecosystem where companies, institutions, and professionals collaborate to develop new solutions and trends. Additionally, the new office will simplify the organization of meetings and training sessions with colleagues operating nationwide and internationally, fostering greater knowledge exchange and operational synergies.
This expansion also marks a significant development in the partnership with WOW ADV, a communication agency collaborating with Nicolis Project to offer advanced digital signage solutions. “Our partnership with Nicolis Project integrates technological expertise and communication strategy to maximize the effectiveness of digital content in retail environments”, says Ivan Deboli, partner at WOW ADV.
The opening of the Milan office represents a crucial step for Nicolis Project, enabling the company to strengthen relationships with existing clients, develop new business opportunities, and establish a more strategic presence in a highly dynamic market with a growing demand for advanced digital signage solutions.
In this context, Nicolis Project stands out for its ability to provide strategic and consultative integration, supporting retailers through the centralized management of devices across one or multiple stores. The company’s business model is based on selecting the most suitable technologies, ensuring optimal in-store placement, and offering advanced lighting solutions to enhance product displays. Through NP Plus, Nicolis Project supports retailers from multiple perspectives, offering a wide range of integrated technologies, advanced lighting solutions for product enhancement in large-scale retail, and installation projects based on neuromarketing studies. This contributes to creating increasingly immersive and effective experiences, addressing a market that demands ever more innovative solutions to improve consumer engagement.
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