Indoor and Outdoor LEDwall Solutions for Fashion Retail in Legnago (VR)
Nicolis Project strengthens its presence in the fashion retail sector with a new installation for Punto Blu, a well-established fashion and home store in Legnago, Verona. The project has equipped this large retail destination with digital visual communication solutions designed to elevate brand presence and engage customers from the moment they arrive outside.
Outdoor ledwall: digital communication takes over the exterior
The project stands out for a significant milestone: the first installation of two large-format outdoor ledwalls. Each covering 12 square metres (4x3m), these screens represent a major step forward in terms of visibility and innovation.
Positioned across the facade, the ledwalls do more than raise the profile of the store, they deliver an ultra-high-impact digital showcase for fashion brand campaigns, capturing the attention of passersby long before they reach the entrance.
Indoor digital signage: bposter at the entrance and throughout the fashion areas
Inside, the digital communication strategy unfolds across three bposter installations. At the entrance, a six-panel video wall spanning over 7 square metres creates an immediate and striking visual statement. In the menswear and womenswear areas, a two-panel bposter in each zone delivers targeted content to highlight collections and promotions at the point of decision.
Seamless content management with Profimax Cloud
Punto Blu’s marketing team manages all content and scheduling independently through profimax cloud. The platform’s intuitive interface and built-in Template Design tool allow the team to create, upload and update content quickly across all screens simultaneously — from the in-store displays to the large outdoor LEDwalls — ensuring visual consistency and full operational flexibility.
“”The system draws attention both inside and outside the store. Being able to update images so easily means we always keep customers informed about opening hours, promotions and products. It genuinely drives purchase intent.” – Punto Blu Marketing Team
Want to make your store more technology-driven and high-performing?
Contact Nicolis Project and discover how our LEDwall solutions and the power of Profimax Cloud can make the difference for your retail business.
A complete system for in-store digital communication
A comprehensive range of integrated and scalable solutions that address every visual communication need in the retail environment, from interactive displays and electronic shelf label systems to customer-facing digital services.
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