From live demos to new Smart Retail technologies: solutions that captured the attention of brands and retailers worldwide
Our participation in EuroShop 2026, the leading international event dedicated to the retail world, has come to a close.
This edition confirmed the central role of the fair as a global reference point for technology, innovation, and new in-store experiences. With over 80,000 visitors from more than 140 countries and nearly 2,000 exhibitors, EuroShop once again proved to be a privileged observatory for the sectorโs developments.
A strategic presence in the international market
โEuroShop represented a strategic and unmissable opportunity for us,โ says Vincenzo Parisi, CCO of Nicolis Project. โIt was the ideal context to present our most important innovations and share the evolution of our solutions, all within a single ecosystem governed by our profimax cloud platform.
The event allowed us to position our know-how within a global retail vision, attracting strong interest from new international contacts and visits from many long-standing clients โ a confirmation of trust and our shared commitment to continue growing together.
All this in the year we celebrate the companyโs 20th anniversary, consolidating our international development with flexibility and a focus on personalization.โ
The innovations presented at EuroShop 2026
During the event, we showcased integrated solutions that concretely embody the concept of Smart Retail: an ecosystem where devices, data, and content interact to make the store more connected, measurable, and efficient.
At the center of this vision is profimax cloud, the all-in-one software platform that enables centralized management of in-store and multi-store devices โ from electronic shelf labels to digital signage systems โ as well as content configuration and distribution. A unique infrastructure that allows control, real-time updates, and integration across different technologies, simplifying store management.
SmartDKey โ Unlock Product Intelligence
Presented at EuroShop 2026, SmartDKey generated great interest among visitors: many retailers booked a direct experience with the demo created specifically to test its functionalities live and understand its application potential.
SmartDKey is a Software Development Kit for the retail sector that integrates advanced features directly into the retailerโs app, transforming the electronic label into an even more evolved digital touchpoint.
From the store, customers can access additional information on ingredients, allergens, and traceability, with features such as text-to-speech and personalized promotions that make the experience more accessible and inclusive.
At the same time, each interaction generates useful data for the retailer, turning consultations into strategic insights for marketing and category management.
Discover more about SmartDKey
Lift & Learn Sensors
With sensor technology, digital signage takes the store experience to the next level, combining physical gestures and digital content. At EuroShop 2026, a dedicated demo corner allowed visitors to test the functionalities live using fashion accessories chosen specifically to simulate different interactions.
By lifting a product, customers automatically trigger personalized content on monitors or other digital signage devices: comparisons, technical features, promotions, and cross-selling suggestions.
The solution also allows analytical data to be collected on real in-store behavior, turning every interaction into a concrete opportunity for commercial optimization.
Discover more about sensors integrated with Digital Signage
Looking to the future
Participation in EuroShop 2026 marked a significant milestone in Nicolis Projectโs growth and international expansion journey.
The relationships built and conversations started during the fair now continue through the development of new projects, aimed at bringing tangible innovation to stores.
This experience is also captured in an emotional video report, showcasing the energy and vision that accompanied our presence at the fair.
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A complete system for in-store digital communication
A complete range of integrated and integrable solutions that meet all in-store visual communication needs, from interactive displays and mounting systems for electronic labels to digital services for customers.
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