Nicolis Project accelerates the digitalization of the Conad City store in Falzes

In modern retail, the store is no longer just a place of transaction: it is a physical medium that must communicate in real time to meet the expectations of increasingly demanding, well-informed consumers. It was with this strategic vision in mind that Anjoka Srl – a company with a strong presence across South Tyrol, operating more than ten stores in towns throughout the province – a member of Cooperativa DAO and operator of the new store in Falzes, chose Nicolis Project to lead the digital evolution of the new Conad City store. With a floor area of around 2,000 square meters and a modern, functional layout, the store needed to radically simplify day-to-day in-store operations while making the end customer’s shopping experience even more immersive, fluid and interactive.

To precisely meet Dao Cooperativa’s objectives, we designed and installed an end-to-end technology ecosystem that connects hardware and software seamlessly:

– 12,000 Nebular electronic shelf labels: chosen for their design and structural durability, Nebular labels reduce manual price-update time to zero.
– Lumina on electrified rail (Fresh Produce department): positioned strategically above the counter to highlight promotions and showcase product freshness dynamically, including through video content.
– Lumina on stand (Wine department): used in an interactive, educational format to play explanatory videos guiding customers through the selection of individual wines.
– Btotem with custom bspoke design and queue management monitor: an interactive touchscreen solution with an exclusive design that streamlines wait times and improves customer care.

The truly distinctive, transformative element of this installation lies in its software approach and centrally managed content architecture. These are not simple monitors or displays, but active branding and conversion tools.
Thanks to the flexibility of our platform, more than 140 graphic layouts were developed and applied to the ESLs. These design templates go beyond showing a price — they become genuine dynamic marketing tools. Store staff can customize graphics in real time based on product placement and the type of information to highlight, making shelf-level work remarkably fast, flexible and intuitive.

Adding to this is the integration of NFC technology on Nebular labels: by tapping a smartphone against the label, customers can instantly access enriched product pages, supply-chain information or usage suggestions. Transparent communication that builds trust and turns interest into loyalty.

The tangible benefits for the Conad City store in Falzes are felt on both the operational and business fronts:
– For the store manager and in-store team: full automation of workflows and pricing eliminates human error and frees up valuable time that staff can dedicate to customer assistance and sales activities.
– For the consumer: key departments such as fresh produce and the wine section become interactive spaces. The Lumina displays in the wine department, for example, create a seamless bridge by explaining how to use the labels’ NFC feature, turning the aisle into a guided, highly engaging journey.

“This installation at the Conad City Falzes store fully expresses our vision of in-store digitalization: not simply supplying screens or devices, but designing a genuinely intelligent, integrated ecosystem. Working alongside a forward-thinking partner like Dao Cooperativa, we demonstrated how technology can address two major challenges in modern retail at once: on one hand, simplifying and speeding up staff’s daily shelf operations through the flexible use of over 140 graphic layouts on the ESLs; on the other, breaking down the barriers between physical and digital, offering consumers an immersive, interactive shopping experience through Lumina, digital signage and NFC technology.”
Roberto Girardi, Sales Director Northern Italy, Nicolis Project